In Whiteville the historical identity of the downtown area has been one of railroad activity and small business success stories. Through the streetscape project downtown Whiteville is able to highlight the historical cultural identity of the area while providing improvements to the area to recreate the downtown square once observed as Vineland Station. This project incorporated the views of the community as well as the master plan for the City to build a product that could not only attract visitors to the area but also provide the community with a gathering place that they could be proud to call home. An enjoyable walk downtown invites the public to shop local observe the natural beauty of the area and make a new friend or catch up with a neighbor. The economic impact of the streetscape plan is evident as the revitalization continues in the downtown area through the addition retention and expansion of small business and mixed-use residential projects. Utilizing streetscape the downtown area in the City of Whiteville is quickly becoming a destination place in Southeastern North Carolina.